Data insights for Digital out of Home (DooH)
Unique Combination of Data
GeoCTRL Foortall Sensors allow to quantify the number of people that pass by POI over time and correlate this insights with third party data, like weather reports.
Targeted DooH Ads
Creating audience profiles around each POI helps DooH companies to sell ad inventory that relevant to their client industry.
GeoCTRL solutions allow to measure the effectiveness of DooH advertising to show its performance, leads and dynamically adjust campaigns.
Selling DooH ad space based on data allows companies to sell audiences effectively. Advertising inventory can be sold by location performance and relative value, depending on footfall traffic and audience groups.
Providing live data for DooH advertisers will allow better, engaging advertising according to the actual audience (e.g. gender/age) and situation (weather, season) for every single location.