The leading countries in the European Location Intelligence market are UK, France, Germany, Spain, and Italy.
The rapid expansion in business intelligence analytics and geographic information systems technology is partly due to the growth in the retail industry and partly due to the increasing use of smartphones combined with other advanced tools. However, the market is constantly evolving to meet and satisfy customer needs.
Today, many industries use location intelligence solutions to optimize their sales & marketing activities, customer relationship management, risk management, emergency response management, supply chain planning, inventory management, etc.
Based on verticals, the market can be segmented into BFSI, Retail, Manufacturing, Government & Defense, Telecom & IT, Healthcare, Transportation & Logistics, Media & Entertainment, Energy & Utilities, and others. The location intelligence map features both indoor and outdoor location services and solutions
Most of the featured companies offer to help achieving similar business goals but using different solutions. The fundamental difference is in the data sources of such solutions. They vary from mobile network data, GPS systems, Bluetooth and Wi-fi connections, app network exchanges, and even mobility providers.
For more insights check out the Worldwide Location Intelligence Map here.